Blinkstats is a three tier analytical application that integrates facial recognition into advertising, people counting and POS tracking. It can be used as a single application or combined to utilize all three. It can help determine product sales as well as track demographics and ethnicity. It’s capabilities extend to retail, restaurants, grocery, drug stores and security. Any business wanting to assist customers in sales and determine future trends.
To comply with current government standards we do not capture or retain any personal data, however, under acceptable circumstances the system can be modified to retain data and analytics in order to form VIP or persona non-grata individuals or both.
Tier one is a people counting function that uses facial recognition to determine age, gender and ethnicity.
Tier two can combine that data with product advertising to the targeted audience as they move through the location.
Tier three can combine facial recognition data with POS purchases to determine demographic based purchases as well as aid in product ordering based on captured statistics and preferred demographic. For example if the customer were to determine they are selling x number of shoes to a certain age group and ethnicity it may be an indication to order more of the products for this recognized group.
Application of the product could extend to casinos or entertainment venues, malls and event centres to direct customers through targeted advertising to restaurant facilities, retail outlets and products based on the captured demographic. In the pharmacies or grocery stores the application can direct the captured demographic to products or services such as beauty, health and OTC medications which could be combined with sponsorships from the manufacturer.
We are looking for an investment and development partner to help us take this product to the next level. The product functions as expected but needs further development to fine tune the application and move to a production stage where it can be marketed to retail.
